Many moments have come together to create the story of your life, and that story can make an impact.⠀⠀

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Over the past three years of working with a variety of clients with all different backgrounds, one thing remains the same.⠀⠀

Their businesses were all started because of a personal story.

Something that impacted them in a way that made them take action.⠀⠀
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• For one, her story revolved around a defining moment on a trip looking at mass-produced Christmas ornaments that made her want to work with artisans to give them a spot on the shopping shelves.⠀⠀
• For another, it was a day of being dissatisfied with options for a modest bikini when swimwear shopping that made her break out the sewing machine to design a confidence-building 3-piece bikini.⠀⠀
• For me, mine is about how I learned at a young age that we all have our own battles to fight, but that doesn’t mean we shouldn’t live out our purpose and make sure to have fun along the way.

No matter who you are, you have a story to tell which has drawn you to step into the world of entrepreneurship.

That story is the WHY behind your business and one that you can consistently come back to on those days when you feel like giving up. This story is your foundation and should become a solid base upon all decisions to be made in relation to your brand’s purpose.

It’s a story that will attract media attention and recognition because you saw a problem and decided to solve it. And now, it’s time that you share that story with the world.

Today, I want you to sit down for a few minutes and list out at least 3 moments that have greatly impacted who you are as a person.⠀⠀
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If you feel comfortable, I would love for you to share with me in the comments below!