As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference than they do about the price of a product. Most of the time they’ll spend more […]

Airy Essentials is an Aussie Brand that is using their essential oils to spread the message of mindful living while also giving back to our Aussie Farmers going through hardship and drought. What I love most about Airy Essentials is how they strive to give back to Mother Nature as it is the living source of their products. […]

Developed after struggling to find a lip balm for her daughters ultra sensitive skin, Lip Lip lip balm truly believes that simple is best and that lip care does not have to be complicated. “Surely we can do without the petrochemicals, the synthetic preservatives, the mineral oils, the phthalates, the cheap labour, the crazy exotic […]

With a minimalistic approach to style but a maximized approach to making a difference, James Lucy Watches have entered the scene as a new business who we hope to see become a timeless classic. James Lucy is attempting to change the way the world thinks about consumerism. One step at a time, they want to […]

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|0|0px|false|false” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_divider _builder_version=”3.2.1″ background_color=”#e01b84″ height=”5px”]  [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”27px|0px|0|0px|false|false” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.0.47″][et_pb_image src=”https://kateeblizzard.com/wp-content/uploads/2018/06/The-1-Email-Subject-Line-Tester-1.png” _builder_version=”3.2.1″]  [/et_pb_image][et_pb_text _builder_version=”3.8″ link_text_color=”#e01b84″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Creating a subject line that makes reader click to open instead of click to delete can be quite daunting. Well, we have found just the […]

Okay, we’re a few months into 2018 (but, doesn’t it feel like the year should be over already sometimes?!) It’s time for tips and a pep talk. Think back to a few months ago. Eager to be going into the new year, you set some goals. What were they? Are you still working on them? […]

As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference than they do about the price of a product. Most of the time they’ll spend more […]

It seems that every effort is about how you can get your consumer’s attention and for how long can you maintain it on your brand. However, while there is importance in building a social presence, at the end of the day, social media is “rented space.” This means that at any moment the algorithm can […]

Would it shock you if I said that to build more engagement you need more engagement? Yeah, the algorithms get a little more difficult to navigate with each passing day. Basically, social platforms are trying to make sure that they are surfacing posts to their audience that people will enjoy, and their algorithm measures enjoyment […]

Did you know that the colors you choose to represent your brand can affect the way a consumer engages with you? For example, have you noticed over the last couple of years that McDonalds has began moving away from their known yellow and red colors to more of a classy brown both in stores and […]