by KathrynBlizzard | Dec 16, 2018 | marketing, Social Media
Would it shock you if I said that to build more engagement you need… more engagement? Yeah, the algorithms get a little more difficult to navigate with each passing day. Basically, social platforms are trying to make sure that they are surfacing posts to their...
by KathrynBlizzard | Nov 5, 2018 | Business, Environment, Plastic Free
Eight million tons of plastic flow into the ocean every year, and plastic straws comprise just 0.025 percent of that. But that hasn’t stopped the straw from becoming the major focus of recent environmental campaigns. And it makes sense! For most people, the...
by KathrynBlizzard | Oct 29, 2018 | Blog, Business
As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference...