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I'm an American girl who traveled to Australia to find herself and found my "Happy Place" and "Happily Ever After!". I love Disney, sushi and the ocean.
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It seems that every effort is about how you can get your consumer’s attention and for how long can you maintain it on your brand. However, while there is importance in building a social presence, at the end of the day, social media is “rented space.” This means that at any moment the algorithm can change or you could lose all your followers, which means that you will lose the ability to talk to the entire audience you’ve worked so hard to cultivate.
Email is a space that you own. Your email list is a sacred list of people who have grown to love you and have invited you into their inboxes. They cherish what you have to say and if they don’t, they unsubscribe. This means that your unsubscribe rate isn’t necessarily a bad thing as long as your message is aligned with your goals. If your message is aligned with your business and your overall goals, then the unsubscribe rate just means your list of people you are speaking with is also aligning more with your goals.
So, how do you get people to even sign up and give you their precious email?
Create something they can’t say no to! Create a freebie that makes them jump with joy and say “gimme gimme!” Something that aligns with your business like the 27 Free Content Ideas we created just for YOU! This is a kickass lead magnet that will get those emails rolling in!
Well, what should you create?
WRONG! When are you launching your next product? Want to get your consumers pumped about it? Add a pop-up or a page teasing about it and have them enter their email address to be the first to know when it’s released.
WRONG AGAIN! The thing about offering a freebie is that it shows your potential consumer the kind of work you do, the thought process you take, and makes them want to read the emails you send full of helpful info!
NOPE! Let’s get creative here . . .You’re most likely looking to reach potential volunteers and definitely potential donors. That means you have a number of great options:
Building your email list is SO. VERY. IMPORTANT. We send our emails out and share our landing pages through ConvertKit. They offer some really great benefits and really grow with your business.
So, what’s stopping you from starting your email list right now?
Are you ready to create a customer experience journey that gets people talking? If so, I would love to invite you to a FREE Strategy Session!
To help others step into their greatness and use their voice to make a greater impact on the world!
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