Would it shock you if I said that to build more engagement you need… more engagement?
Yeah, the algorithms get a little more difficult to navigate with each passing day. Basically, social platforms are trying to make sure that they are surfacing posts to their audience that people will enjoy, and their algorithm measures enjoyment through engagement just as you measure the quality of your posts by analyzing engagement and click-through rates.
The first thing you need to do to improve engagement is to engage more through your brand’s account.
Engage with brands similar to your own, focusing on people and businesses that align with your passions and most importantly your purpose. By engaging with brands similar to yours, your dream clients are more likely to find you. Don’t worry, you are not poaching other brands’ customers. As a consumer, don’t you feel you have a right to know about competitors or even complimentary brands, so you can provide the best experience and the most knowledge?
Of course, you do!
Well, consider this to be an educational opportunity for consumers who are actively engaged with brands on social media. With more education, they are better equipped to decide which brand they desire to move forward with.
Go on a daydreaming journey with me for a minute.
Think back to all the sponsored posts, ads in the sidebars, or simply brand profile pages that you’ve been on that you’ve made a purchase from. Did they prompt you with a question? What was the selling point that pushed you to purchase? Did they have a button readily available for you?
Call to Actions (CTAs) are very important in your posts.
Tying authenticity around your brand message in with the CTAs is also very important. Some great ideas for building engagement with authentic CTAs:
1. Asking a question that starts a conversation
2. Enticing a click-through with an offer or message your reader can’t scroll past
3. Taking a poll
4. Sharing content – videos, quotes/designs that speak to your target, or articles that your audience will find helpful, Live videos with a purpose that have quality content for watching later on.
To harp on number four in the list above a little more, quality content is the key to quality engagement.
Engagement that matters isn’t going to come from posting five times a day or purchasing bots to do the work for you.
Quality engagement will come naturally from sharing quality content that is executed upon a well thought out strategy. Quality is more than just a well-written caption and applicable hashtags. It’s making sure the design of the post is good. For example, if you post a pixelated image with an overused quote over it, your audience will see right through it and keep scrolling. The more your posts get scrolled past, the less they will even appear in potential clients’ social feeds.
Go seek out high-quality stock images or better yet, higher a local photographer to come and shoot some photos for you. Yes, it may cost money, but I promise you that this one expense will take your business to the next level. PLUS you will start being able to charge the amount that you know your product or service is worth.
Are you ready to revitalize your social strategy and get more engagement?