The market for Influencers and Content Creators has grown exponentially over the past few years and it makes sense why.

DID YOU KNOW: 86% of Women Use Social Media for Purchasing Advice

With stats like these, I want to share 6 key things to note when engaging with Influencers and Content Creators in the hopes of getting them on board to help market your product.

1. Make sure that they are relevant.
   • Not all Influencers are right for your brand.
     • Make sure their values align with yours.
     • Ensure that their aesthetic is aligned with yours.
     • Make sure that they have an authentic & engaged audience.
2. Allow them the freedom to create based on what their audience wants.
   • If they are relevant, you should be confident that they can create something that will represent your brand well and allow them to have an authentic conversation with their followers.
3. Let them know what results you are looking for
   • Know the goal for the campaign. Are you focusing on one thing or your business as a whole?
   • Are you looking for more followers or more buyers?
   • Can you provide them a discount code to help push sales?
4. Provide suitable compensation
   • Influencers spend more time than you think setting up the scenes for your campaign to ensure that both you as a brand and their audience will be happy.
   • Take into account the time it takes to plan, shoot, edit, and engage with their followers in regards to your campaign.
5. Share their content with your audience
   • ALWAYS share their content with your audience. If you wouldn’t share it with your audience, do not partner with them for a campaign.
   • At the very least share in your story and add to a highlight!
6. Get to know them & be personal
   • Before signing a contract with them, get to know them personally.
   • Add little things to the experience of being an influencer for your brand that makes feel like you care about them.

So, what do you say?

Are you ready to give Influencer Marketing a try?

If you are ready to step into the world of influencer marketing but aren’t quite sure where to start, I invite you to join me on a Complimentary Strategy Session where we can begin to work through your business’s influencer strategy or any other challenges you are currently facing.