If you are a purpose-driven entrepreneur, chances are you put your whole heart into the work that you do.
That’s great! But, sometimes, it leads to us to fearing failure on a much larger scale because… well, we take it personally.
Today, I am sharing 3 key things with you that I believe every purpose-driven entrepreneur needs to know in order to let go of that fear of failing and turn their business dreams into reality.
1. It’s okay to make mistakes.
“Shit will hit the fan sometimes, and that’s okay. When these things happen, it is important that we learn from them and move on. It can be easy to dwell on what hasn’t gone right but that doesn’t help anything.”
I get it, pride comes into play sometimes and it can be scary asking for help. But the truth is, without help, things WILL take longer than you plan.
Regardless, mistakes are inevitable so make them and rise from them with greatness and gratitude.
2. Always, always, always put your purpose and customers first!
Whenever you are creating content, whether for social media, marketing promos, or online copy, remember to focus on the needs of your customers and WHY it is they should want what you have to offer.
As purpose-driven entrepreneurs, there are 2 WHY’s that we want to be addressed in our marketing.
Your why – The purpose behind your business and the reason that you wake up every day to do this work.
Your customer’s why – The reasons that they need what you have to offer. How are you changing their life? What is it going to do for them?
3. Be yourself and show up!
You’ve heard it before and I’ll say it again, PEOPLE BUY FROM PEOPLE!
People love to see the face behind a brand because it makes the transaction more nourishing. When it comes to content, there is nothing like a behind-the-scenes of your business!
Whether that’s showing a portion of the production or a day in the life of the business owner, people absolutely love having that “backstage pass” to learning about the businesses they are interested in. PLUS it makes you much more memorable!
Are you ready to step out of that sweet little comfort of yours so that your business can turn its dreams into reality?
If so, I invite you to join me for a complimentary 1:1 Strategy Session
where we can work together to create a clear plan to make it happen.