Easy, breezy, beautiful… Covergirl is now Cruelty-Free! Earlier this month, Covergirl announced that they would be pulling their stock out of China and for good reason. The world-renowned brand is now the largest makeup brand ever to achieve the Cruelty-Free International Leaping Bunny certification thanks to this long-awaited decision. “Consumers expect brands to be leaders for […]
Soul Trips started in February 2017 with a mission of giving people the opportunity to be part of something bigger than themselves through volunteering while on vacation. That’s what they like to call “travel with purpose.” Their vision is to be able to offer one trip a month for all the people eager to travel […]
Eight million tons of plastic flow into the ocean every year, and plastic straws comprise just 0.025 percent of that. But that hasn’t stopped the straw from becoming the major focus of recent environmental campaigns. And it makes sense! For most people, the straw is something you can easily do without. Eliminating plastic straw usage rarely requires […]
As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference than they do about the price of a product. Most of the time they’ll spend more […]
Airy Essentials is an Aussie Brand that is using their essential oils to spread the message of mindful living while also giving back to our Aussie Farmers going through hardship and drought. What I love most about Airy Essentials is how they strive to give back to Mother Nature as it is the living source of their products. […]
With a minimalistic approach to style but a maximized approach to making a difference, James Lucy Watches have entered the scene as a new business who we hope to see become a timeless classic. James Lucy is attempting to change the way the world thinks about consumerism. One step at a time, they want to […]
If you haven’t already noticed, I’m a big fan of magic.
That very same customer magic is the way you will change your business and your life! If you are ready to have more time to do what you love (read: why you started your business in the first place) instead of spending hours upon hours devoted to social media content, behind the scenes action (aka hours of work feeling like your days are passing you by), and unclear, unfocused work ruts – have I got an adventure for you! All you have to do is take a leap of faith, trust, and pixie dust!
Are you ready to create a customer experience journey that gets people talking? If so, I would love to invite you to a FREE Strategy Session!